Test Bank for Small Business Management 6th Canadian Edition by Longenecker – Test Bank



Test Bank for Small Business Management 6th Canadian Edition by Longenecker – Test Bank




Sample  Questions


Indicate whether the statement is true or false.


1. An older person may avoid entrepreneurship as they have family, financial, and job commitments that make it appear too risky.

a. True
b. False


2. A social entrepreneur specializes in developing business around social media.

a. True
b. False


3. Microbusinesses provide only minimal profits to their owners.

a. True
b. False


4. Small business employs about 7.7 million Canadians in the private sector.

a. True
b. False


5. As of 2011 more than 3 million people were self-employed in Canada.

a. True
b. False


6. Statistics Canada, the Canada Revenue Agency, and the author of your textbook all use the same definition of a small business in Canada.

a. True
b. False


7. Entrepreneurship involves costs and drawbacks as well as rewards.

a. True
b. False


8. Entrepreneurs experience the unpleasantness of emotional stress as well as the need to invest much of their own time and labour.

a. True
b. False


9. Entrepreneurial independence translates into an easier life for the business owner.

a. True
b. False


10. A lifestyle business is defined as a business that fits the employees’ lifestyles and provides satisfaction to all employees.

a. True
b. False


11. More recently the over 50 age group has accounted for 30 percent of all new start-ups.

a. True
b. False


12. An entrepreneurial opportunity is economically attractive, timely, and creates value.

a. True
b. False


13. There are no hard and fast rules concerning the right age for starting a business.

a. True
b. False


14. Persons who leave their homeland and go into business for themselves in a new country have been described as immigrant entrepreneurs.

a. True
b. False


15. Entrepreneurs may be classified into three types: founders, general managers, and franchisees.

a. True
b. False


16. An entrepreneurial team works for the entrepreneur because they are more comfortable in a corporate setting and would rather not become entrepreneurs.

a. True
b. False


17. Entrepreneurs expect a return that will not only compensate them for the time and money they invest but also reward them well for other risks and initiative they take in operating their own businesses.

a. True
b. False


18. Entrepreneurs are extreme risk takers.

a. True
b. False


19. The term entrepreneur as understood in this textbook excludes salaried managers of larger corporations.

a. True
b. False


20. Many entrepreneurs value independence because it gives them more flexibility in their personal lives.

a. True
b. False


21. Over 98 percent of small businesses have fewer than 100 employees.

a. True
b. False


22. Only those entrepreneurial firms that grow large can be called lifestyle businesses.

a. True
b. False


23. Research shows that the highest percentage of start-ups is in the 25- to 35-year-old age group.

a. True
b. False


24. Most successful entrepreneurs rarely need to work hard or be persistent. Events and people always tend to just fall in place for them.

a. True
b. False


25. The possibility of failure for entrepreneurs is only a distant threat.

a. True
b. False


26. Three primary rewards of entrepreneurship are thought to be profit, independence, and a satisfying way of life.

a. True
b. False


27. Business bankruptcies declined between 2000 and 2010.

a. True
b. False


28. Artisan entrepreneurs’ education is limited to technical training and little business experience.

a. True
b. False


29. A characteristic of artisan entrepreneurs is their strong communication skills.

a. True
b. False


30. Bankruptcies in Canada are an indication that the possibility of failure is very real.

a. True
b. False


31. The study by Thornhill and Amit suggests that reasons for failure are different in each phase of the business life.

a. True
b. False


32. A corporate refugee is a person who tried entrepreneurship, failed, and sought refuge in corporate employment.

a. True
b. False


33. An opportunistic entrepreneur is a person who has no managerial or technical skills but rather starts the business relying on sheer luck.

a. True
b. False


34. An attractive small firm is specifically any small firm that provides substantial profits to it owner.

a. True
b. False


35. Between 2002 and 2012, small business accounted for 78 percent of all new jobs created.

a. True
b. False


36. A younger person may avoid entrepreneurship so they can build up a retirement program.

a. True
b. False


37. Successful entrepreneurs are creative and self-reliant but seek help to adapt to changes.

a. True
b. False


38. Small business is most often financed by many investors which is one reason why they are so successful.

a. True
b. False


39. Most successful entrepreneurs are described as being domineering managers.

a. True
b. False


40. Entrepreneurship is marked by diversity.

a. True
b. False


41. A serial entrepreneur focuses on a single business to grow it into a multinational enterprise.

a. True
b. False


42. According to the textbook depiction of an entrepreneur, the definition of an entrepreneur is restricted to founders of business firms.

a. True
b. False


43. Older firms often fail because they fail to adjust to competitive environments.

a. True
b. False


44. |Most small businesses have between 150–200 employees.

a. True
b. False


45. Entrepreneurs are frequently thought to be individuals who discover market needs and launch new firms to meet those needs.

a. True
b. False


46. Entrepreneurs can tolerate risk but they need an environment of certainty to be productive and produce profits.

a. True
b. False


47. The four primary routes to entrepreneurship are entering a family business, opening a franchised business, starting a new business, and buying an existing business.

a. True
b. False


Indicate the answer choice that best completes the statement or answers the question.


48. In what age category does research show the highest percentage of business start-ups?

a. 18 to 24
b. 25 to 30
c. 31 to 49
d. 50 and over


49. Understanding his weakness in presentation skills, Dylan joined a Toastmasters program. He now successfully presents his business and products to buyers and his sales continually increase. Which entrepreneurial success quality best describes Dylan?

a. commitment and determination
b. opportunity obsession
c. tolerance for risk, ambiguity, and uncertainty
d. motivation to excel


50. Over the past decade Timothy has started seven companies, quickly made them profitable, and then sold them to other entrepreneurs. Which term best describes Timothy?

a. corporate refugee
b. social entrepreneur
c. immigrant entrepreneur
d. serial entrepreneur


51. Theresa enjoys being an entrepreneur mostly because she organizes the business the way she wants. Which reward of entrepreneurship does Theresa cherish most?

a. relationship-building
b. satisfying way of life
c. profits
d. independence


52. What is an opportunistic entrepreneur expected to be?

a. superstitious
b. reluctant to delegate authority
c. unwilling to plan for future growth
d. well educated


53. Jaclyn, inspired by her children’s fondness for animals, developed a business bringing animals to children bedridden with diseases or injuries. What type of business person best describes Jaclyn?

a. artisan
b. philanthropist
c. mompreneur
d. opportunistic entrepreneur


54. Juanita had to close her business after three years. The clothing she purchased from overseas manufacturers never caught on in Canada as she thought it would. Which of the following best describes Juanita’s situation?

a. overestimated what one can do
b. lacked an understanding of the market
c. hired mediocre people
d. failed to be a team player


55. Kareem is finding it difficult to service his customers properly due to the wide variety tasks required to run his landscaping company. Which challenge is likely most difficult for Kareem?

a. communicating with non–English speaking markets
b. making decisions about how to invest excess cash balances
c. navigating government regulations and paperwork
d. collecting payments from customers


56. Associates attribute Kayla’s business success to her “never give up attitude”. Whether it is a problem in operations or selling to a reluctant customer, Kayla continues to work to solve the problem or close the sale. Which entrepreneurial success quality best describes Kayla?

a. commitment and determination
b. opportunity obsession
c. tolerance for risk, ambiguity, and uncertainty
d. motivation to excel


57. Rose runs a landscaping company primarily because she loves gardening. Which term best describes Rose’s business?

a. high-potential venture
b. microbusiness
c. artisan business
d. lifestyle business


58. Regina is an employee but she would like to have more control over her life and directly reap the rewards for her hard work. She would like to start her own business. What would likely have the strongest influence on Regina becoming an entrepreneur?

a. a satisfying lifestyle, independence, profit
b. a satisfying lifestyle, independence, love of country
c. a satisfying lifestyle, financial rewards, preserving the capitalistic system
d. a satisfying lifestyle, independence, love of country


59. Surjit, a marketing specialist, and Candice, an investment expert, create a company to sell financial planning services to the public. Which term best describes Surjit and Candice?

a. corporation
b. partnership
c. joint venture
d. entrepreneurial team


60. Which cause for bankruptcy occurs most frequently?

a. lack of competitive advantage
b. uncontrolled costs
c. inadequate research and development
d. poorly developed marketing strategies


61. Patrick, tired of the politics at the company he works for, leaves to start his own accounting firm. Which term best describes Patrick?

a. energizer
b. risk taker
c. financier
d. refugee


62. Ken’s insurance company continues to increase its profits even during a recent recession that caused several of his competitors to go bankrupt. Which term best describes Ken’s company?

a. marginal firm
b. franchise
c. high-potential venture
d. attractive small firm


63. Judy, a mother of five children, developed a fastener to keep sock pairs together in the laundry and sells her invention on the Internet. What is Judy?

a. mompreneur
b. opportunistic entrepreneur
c. artisan entrepreneur
d. high-potential venture


64. Reggie runs his landscaping company from April to October then closes it so he can travel the world to enjoy his love of skiing. Which entrepreneurial reward does Reggie value most?

a. personal fulfillment
b. profit
c. independence
d. risk-taking


65. Eleanor continues to work at her career business because of the joy she receives from helping young people find their true calling. What entrepreneurship reward does Eleanor value most?

a. personal fulfillment
b. profit
c. independence
d. risk-taking


66. An individual flees the bureaucratic environment of big firms by going into business for herself. What term best describes this individual?

a. quitter
b. corporate refugee
c. foreign refugee
d. entrepreneurial team member


67. Vanessa has started a cyber-security business to take advantage of new laws requiring all medical organizations to secure their data. This new industry is forecasted to generate several billion in sales per year. What type of business does Vanessa own?

a. small business
b. micro business
c. lifestyle business
d. high-potential business


68. Jonathan’s business employs 70 people and generates sales of $400,000 selling medical supplies to dentists. What kind of business does Jonathan own?

a. small business
b. micro-business
c. lifestyle business
d. high-potential business


69. Michelle continually looks for new products and markets to expand her business. Which entrepreneurial success quality best describes Michelle?

a. commitment and determination
b. opportunity obsession
c. tolerance for risk, ambiguity, and uncertainty
d. motivation to excel


70. What is an entrepreneur?

a. a salaried manager in a large corporation
b. a financial manager in a small firm
c. an owner-manager who buys out the founder of a firm
d. an innovative manager with a willingness to accept risk


71. Skyler is a song-writer who created a business to sell her songs to the recording industry. Which term best describes Skyler?

a. founder
b. general manager
c. franchisee
d. sales person


72. When Tracee started her business she had three goals in mind: serve her customers well, make a profit, and donate a portion of profits to environmental preservation causes.  Which term best describes Tracee?

a. corporate refugee
b. social entrepreneur
c. immigrant entrepreneur
d. serial entrepreneur


73. Christine takes over the nursery business her aging parents started. Which term best describes Christine?

a. franchisee
b. mompreneur
c. mover and shaker
d. second-stage entrepreneur


74. Who comprises an entrepreneurial team?

a. individuals who work together in the same firm as entrepreneurs
b. the entrepreneur plus the firm’s banker, chartered accountant, and lawyer
c. a firm’s managers
d. government officials who provide counselling to aspiring entrepreneurs


75. Balwant has several ideas for a new business and is learning about becoming an entrepreneur. What will Balwant most likely be concerned about?

a. acquiring financial resources
b. learning a new hobby
c. investing in a retirement program
d. spending time with friends


76. Christopher has developed a new process to triple the speed of a computer processor. He is getting a lot of offers for financial backing. Which term best describes Christopher’s opportunity?

a. opportunistic company
b. attractive small firm
c. high-potential venture
d. microbusiness


77. Ken Yip moved to Canada from Trinidad after getting financing for a company start-up with help from a program developed by the Minister of Citizenship. Which term best describes Ken?

a. corporate refugee
b. social entrepreneur
c. immigrant entrepreneur
d. serial entrepreneur


78. Which of the following describes an opportunistic entrepreneur?

a. delegates authority in order to grow
b. has a long-term time orientation
c. avoids risks at all costs
d. is paternalistic


79. Before making any decisions, Kyle gathers good information to help navigate through what often seems a complicated web of problems, challenges, and opportunities. Which entrepreneurial success quality best describes Kyle?

a. commitment and determination
b. opportunity obsession
c. tolerance for risk, ambiguity, and uncertainty
d. motivation to excel


80. Joyce feels she is ready to start an interior decorating business. She has sufficient capital with her life savings and a small loan from her parents, but she is having some doubts about starting the business. What is the most likely cause for Joyce’s second thoughts?

a. the routine and boring work
b. the requirement to pay a minimum wage to all employees
c. the need to participate in civic activities
d. the threat of business failure


81. Jaclyn and her partner recognized an untapped market for in-home fitness training and developed a business servicing clients across Ontario. Which term best describes these partners?

a. founders of business firms
b. shop foremen
c. directors of operations
d. salaried managers of larger corporations


82. Richard left a secure job with the government to start a manufacturing company even though he has a young family to take care. As a successful entrepreneur what level of risk does Richard accept?

a. no risk
b. mild risk
c. moderate risk
d. extreme risk


83. Lea sells her handmade products to collectors. Sales could be higher, but she tries to do everything herself and manages people the way she manages her family. Which term best describes Lea?

a. high-potential entrepreneur
b. lifestyle entrepreneur
c. opportunistic entrepreneur
d. artisan entrepreneur



84. Why are older Canadians attracted to starting their own business?


85. Identify and explain three major types of rewards for entrepreneurs.


86. What are social entrepreneurs and serial entrepreneurs what motivates them?


87. Differentiate between attractive small firms and high-potential (gazelle) firms.


88. Describe three drawbacks that could face an entrepreneur in a new start-up.


89. The textbook identified six major causes of bankruptcy. Identify three of these causes.


90. If we define a business as a commercial entity with at least one employee, there were approximately 1.08 million small businesses in Canada in 2013. Give three key reasons why small business is important in Canada.


91. Describe why small business has become a strong consideration for many younger entrepreneurs.


92. Explain four routes to entrepreneurship.


93. Describe the characteristics of a microbusiness.


94. Describe two causes of business failures among younger firms in the start-up or post-start-up phases.


95. A major trend in lifestyle businesses is “mompreneurs.” Describe the characteristics of this type of business.


96. Differentiate between founders and general managers.


97. Identify three types of drawbacks for entrepreneurs.


98. Describe the concept of a corporate refugee.


99. Explain the difference between artisan and opportunistic entrepreneurs.


100. Identify and explain three of the six characteristics of successful entrepreneurs as researched by Jeffry Timmons and Stephen Spinelli.


Answer Key

1. True


2. False


3. True


4. True


5. False


6. False


7. True


8. True


9. False


10. False


11. True


12. True


13. True


14. True


15. False


16. False


17. True


18. False


19. True


20. True


21. True


22. False


23. False


24. False


25. False


26. True


27. True


28. True


29. False


30. True


31. True


32. False


33. False


34. True


35. True


36. False


37. False


38. False


39. True


40. True


41. False


42. False


43. True


44. False


45. True


46. False


47. True


48. d


49. d


50. d


51. d


52. d


53. c


54. b


55. c


56. a


57. d


58. a


59. d


60. c


61. d


62. d


63. a


64. c


65. a


66. b


67. d


68. a


69. b


70. c


71. a


72. b


73. d


74. a


75. a


76. c


77. c


78. a


79. c


80. d


81. a


82. c


83. d


84. Older Canadians are more likely to start their own business because they have extensive work experience to draw from, valuable business contacts, access to greater financial resources, and can benefit from the affordability and availability of technology.



Profit. The desire to make money is a factor in most ventures, but it is thought to be less significant than independence as an overall driving force. However, it can provide powerful motivation. 45.3 percent of Canadians interested in starting their own business want to achieve a higher income and standard of living.
Independence. Independence involves a desire to be one’s own boss and to avoid having others tell one what to do.
Personal satisfaction.  Entrepreneurs enjoy the satisfaction from owning their own business and receive personal fulfillment from starting from the group up and working with the firm’s product and services.


86. An entrepreneur that is focused on trying to use entrepreneurial principles to help address issues and problems present in today’s society can be referred to as a social entrepreneur. These entrepreneurs are described as having a triple bottom line with focus on people, profits, and the planet. A serial entrepreneur is someone who possesses all the characteristics of an entrepreneur; however, he or she is not tied to one business concept. The serial entrepreneur will start a business, get it up and running, and then divest him or herself of the business and move on to the next.


87. Attractive small firms offer substantial profit (e.g., $100,000 to $300,000 annually), are solid and healthy firms, and can provide rewarding careers and create financial wealth for the owners
High-potential ventures are those like Google, which can grow at blinding speed and make their founders wealthy by being sold or going public. Of course, they also include less spectacular successes that still earn very high profits.


88. Although the potential for responses is wide open, responses should explain any three of the following:

hard work
long hours
emotional energy
personal stress
possibility of business failure
no guarantee of success
must assume a variety of risks
finances and paperwork
finding new customers and markets
securing financing
finding a competitive advantage



inadequate research and development
lack of competitive advantage
uncontrolled costs
poorly developed marketing strategies
poor market timing
succumb to competitor activities



Over 98 percent of small businesses have fewer than 100 employees.
Small businesses with fewer than 100 employees contribute about 41 percent to Canada’s GDP.
Small businesses employ approximately 7.7 million Canadians or 69.7 percent of the total labour force in the private sector.
Between 2002 and 2012 over 100,000 jobs were created by small business, accounting for an average 78 percent of all new jobs created.
Small business is responsible for $87 billion in exports or about 23 percent of Canada’s total exports.


91. A challenging and volatile job market is making entrepreneurship more attractive to young workers. Students should expand upon this while reflecting on their own observations and outlook on the job market.


92. Entering a family business, opening a franchised business, starting a new business, buying an existing business


93. The least profitable types of firms, including many service firms such as dry cleaners, beauty shops, and appliance repair shops, provide only very modest returns to their owners. They are called microbusinesses, and their distinguishing feature is their limited ability to generate significant profits. Entrepreneurs who devote personal effort to such ventures receive a profit that does little more than compensate them for their time. Many businesses of this type are also called lifestyle businesses because they permit an owner to follow a desired pattern of living, even though they provide only modest returns. Businesses of this type do not attract investors.


94. Extensive research conducted by Stewart Thornhill and Raphael Amit suggests that failure among younger firms in the start-up or post-start-up phases is attributable to lack of managerial and financial abilities.


95. A mompreneur is a woman who starts a business because she’s been inspired by being a mother, and typically wants more control over her life. An example of a successful mompreneur-type business is Pippalily baby slings, started by Toronto mother Victoria Turner in 2008, offering functional yet fashionable baby slings and other baby accessories through her online store (pippalily.com) as well as in 75 stores across Canada.


96. A founder is an entrepreneur who brings a new or improved product to the market and a general manager directs the continuing operations of established firms. The student should expound upon these notions, as in the textbook.


97. Starting your own business often demands hard work, long hours, and much emotional energy. Many describe it as exciting but very demanding.


98. Individuals who flee the bureaucratic environment of big or medium-sized firms by going into business for themselves are referred to as corporate refugees and are a unique group of entrepreneurs present in Canada today. Students should describe the reasons why these individuals flee from corporations they work for.


99. Artisan entrepreneurs typically have only technical training and lack both good communication skills and managerial training. Opportunistic entrepreneurs, on the other hand, are more broadly educated supplementing their technical education with business education. They adopt a relatively sophisticated approach to management, including careful record keeping and budgeting, precise bidding, and systematic marketing research.



Commitment and determination. Such entrepreneurs are tenacious, decisive, and persistent in problem solving.
Leadership. Such entrepreneurs are self-starters and team builders, and focus on honesty in their business relationships.
Opportunity obsession. Such entrepreneurs are aware of market and customer needs.
Tolerance of risk, ambiguity, and uncertainty. Such entrepreneurs are risk takers, risk minimizers, and uncertainty tolerators.
Creativity, self-reliance, and adaptability. Such entrepreneurs are open-minded, flexible, uncomfortable with the status quo, and quick learners.
Motivation to excel. Such entrepreneurs are goal oriented and aware of their weaknesses and strengths.